Giovanni, Color Chic™, Purple Shampoo , 13.5 fl oz (399 ml)

Yes Vegan, Leaping Bunny®-Cruelty-Free, Infused with Natural Botanical Ingredients

No Made Without Parabens, Phthalates, Propylene Glycol, Mineral Oil

Reduces brassiness, yellow and orange tones while brightening blonde and gray hair colors.

Formulated with purple pigments to help neutralize unwanted brassy tones.

Illuminate and refresh your blonde or silver locks with this Purple Shampoo that's formulated to enhance your hair's natural radiance. Infuse your tresses with oils that intensely moisturize and leave hair soft, smooth and vibrant.

Massage into wet hair from roots to ends, create a rich lather. Leave-on for 3-5 minutes. Rinse thoroughly. For best results, follow-up with Giovanni's Purple Conditioner.

Aqua (purified water), cocamidopropyl betaine, *argania spinosa (argan) kernel oil, sodium c14-16 olefin sulfonate, fragrance, glycol distearate, hydrolyzed keratin, laureth-4, *glycerin, *persea gratissima (avocado) oil, *cocos nucifera (coconut) oil, *punica granatum (pomegranate) extract, *betula alba (birch) bark/leaf extract, biotin, *hibiscus sabdariffa flower extract, * aloe barbadensis (aloe vera) leaf juice, panthenol (pro-vitamin b5), sodium chloride, carbomer, sodium hydroxide, polyquaternium-7, phenoxyethanol, citric acid, dehydroacetic acid, benzyl alcohol, ext. violet 2 (ci 60730).

*Organic Ingredient

Made in U.S.A. from globally sourced materials.

Product may stain fingernails, fabrics and other porous surfaces. Avoid contact with eyes. In case of eye contact, immediately rinse eyes with water. If any adverse reaction occurs or if swallowed, seek medical attention. Keep out of reach of children.