L'Oréal, Superior Preference, Luminous, Fade-Defying Color, 4 Dark Brown, 1 Application

This Kit Contains:

Shade Guide: 4 is a rich, coffee brown shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light brown to darkest brown hair.

Preference, our true gold standard of beautiful color and shine.

Luminous, Multidimensional Color

Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage.

Up to 8 Weeks of Fade-Defying Color

Rich, long-lasting color shines from every strand & resists fading or brassy week after week.

Sensorial Fragrance

A floral fragrance with amber notes for a sensorial experience at application.

Our color protective Color & Shine Conditioner

Formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter, helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

Read and follow the insert.

Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your color results will be dark reddish brown.

Not recommended for hair that has been previously colored Darkest Brown or darker.

Color gel: Water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-phenylenediamine, sodium metabisulfite, resorcinol, erythorbic acid, edta, n,n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, hydroxypropyl bis (n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl.

Color optimizing creme: Water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate.

Care supreme conditioner: Water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera, candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, sodium pca, trideceth-6, tocopherol acetate, ethylhexyl salicylate, linalool, hexyl cinnamal, benzyl alcohol, chlorhexidine digluconate, cetrimonium chloride, limonene, amyl cinnamal, geraniol, benzyl benzoate, camelina sativa seed oil, citronellol.

Important: Follow the usage advisory.

Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. therefore, you must follow these precautions:

Do not use if:

This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows- to do so may cause blindness.

Store between 50ºF and 80ºF.

Color result may vary depending on your starting hair color and condition.